About us

NY 77 Design is a celebration of bold individuality and timeless elegance. Founded in 1999 by designer Alec Izarov, our New York-based brand has been redefining contemporary fashion for over two decades.

Blending influences from architecture, modern art, and Japanese aesthetics, our collections offer a unique fusion of structure and fluidity. We are proud to incorporate high-quality Japanese fabrics into our designs, adding rich textures and innovative details that elevate each piece.

Designed for women who embrace style as a form of self-expression, NY 77 Design merges effortless silhouettes with striking accents. Our commitment to craftsmanship, quality, and originality ensures fashion that feels as remarkable as it looks.

For those who seek something extraordinary, NY 77 Design offers clothing that transcends trends — a statement of confidence, movement, and independence.